Wellness Wisdom with Joanne Berry
Modern sauna rituals, staff wellbeing and meaningful human connection point to where global wellness is heading.
The Spa Blogs
The Spa Blogs - real advice for Spa Professionals from industry thought-leders.
We don’t just bring you events – we bring you ideas. Our blogs are packed with expert tips and stories from the people shaping the spa and wellness industry. Dive in and stay ahead.
ALL Wellness Wisdom The Spa Manager Playbook Shooting from the hip Letters to my younger self
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The Role of Online Booking in Driving Spa Performance
Your spa experience begins online. A clear, calming booking journey builds confidence, increases conversion, and encourages guests to spend more before they ever arrive.
How a Frictionless Booking Process Drives Conversions and Spa Profits
Guests expect seamless booking: if you set this up correctly, clicks turn directly into real spa revenue.
Why Customer-Focussed Journeys Are the Key to Spa Success
An exceptional spa experience isn’t built on luxury - it’s built on intentionality.
How Smart Retail Strategies can Boost Revenue and Elevate the Guest Experience.
Every product recommendation is an opportunity to enhance results and strengthen your spa’s bottom line.
Wellness Wisdom: 5 Minutes with Sammy Gharieni
Technology should never replace therapists—it should elevate the experience.
How to Design a Booking Experience Guests Trust Instantly
The modern spa guest doesn’t browse — they decide, and personalisation must now be a non negotiable part of revenue strategy.
Why Storytelling is the Hidden ROI for Your Spa
Weave your spa’s story into every stage of the customer experience
Wellness Wisdom: 5 Minutes with Tristan Lagarde
I’m genuinely excited about what digital tools can bring to the spa world, particularly on the communication side, to boost customer engagement...
Wellness Wisdom: 5 Minutes with Christine Clinton
I was hesitant to embrace the idea of robot massages - but they don't call in sick on Monday morning!
Why Service Consistency is Your Secret Weapon to Unlock Hidden Revenue
"First impressions are the foundation of loyalty and profitability."
Wellness Wisdom: 5 Minutes with Judith Ertler-Hofer
I believe spa offerings that cultivate emotional comfort and authenticity will gain momentum in 2026 and beyond.
Wellness Wisdom: 5 Minutes with Olivia Houghton
There’s a quieter conversation starting to happen in the industry, that’s more about slowing down and feeling grounded.
Tracey Stapleton is 'Shooting From The Hip'
Hotels need to clarify their spa's brand values and develop separate strategies for spa and hotel.
Nancy Davis pens a heart-felt letter to her younger self
"Dear Self, I’m sorry I haven’t written sooner, but it’s been a busy few decades!"
Wellness Wisdom: 5 Minutes with Marion Kapellas
The future of Spa & Wellness lies in science-backed technology and treatments, building long-term offers
5-Minutes with Dr Marian Alonso
The future of wellness lies in group travels among people with similar needs for example menopausal women, or teenagers.
In the next few years we’ll see larger, more inclusive social wellness spaces designed to serve diverse groups.
5 Minutes with Jennifer Sanvictores
The best advice I can offer is to embrace lifelong learning: wellness is a dynamic field that constantly evolves.
The future lies in personalized, holistic wellness that blends technology with natural, time-tested healing practices.
The best advice I can offer is to stay open to new ideas but remain focused on a specific area of expertise.
I foresee a change in focus toward 'recovery': it's an easy transition for most spas to make.
5 Minutes with Alina M. Hernandez
The future lies in providing experiences that bring meaning to, and speak to, the younger consumer;
5 Minutes with Bastien Gonzalez
The challenge for the sector is building a strong team and finding long term staff who engage deeply with the brand.
Abi Selby is 'Shooting From The Hip' ...
A career in wellness needs to be promoted as a skilled and fulfilling profession
Beata Aleksandrowicz is 'Shooting From The Hip'
Our attitude to massage is wrong - we need to turn it on its head!
Michelle Mook is 'Shooting From The Hip'
How do you know if one of your best employees is thinking of leaving?
Franki Hall is 'Shooting From The Hip'
The spa industry lacks many of the motivators of a Generation Z mindset
Trent Munday is 'Shooting from the Hip'
The hotel spa business is broken: the spa of tomorrow will have maybe 20% of what we know as spa today.
Sarah Ronchetti - a letter to my younger self
If I was brand new in the industry now, I know I would find it so very different to when I began
Liz Warom - A letter to my younger self
I wish I'd known that you need to feel comfortable with yourself and not try to become someone else