Journey, a leader in hospitality technology, has launched Dynamic Packages, a new feature within its ecommerce platform. This latest innovation enables guests to schedule their own package inclusions online when booking experiences like spa treatments, dining and activities, alongside an overnight stay.
Traditionally, booking experience-led stays has been a fragmented process, requiring manual coordination between reservations teams and guests. With Dynamic Packages, this process is all done online, reducing operational workload while providing a frictionless experience for guests.
The shift towards curated, all-in-one experiences is accelerating. According to Statista, the UK package holidays market is expected to grow 15.6% between 2024 and 2029, with the number of users in this segment estimated to reach 16.35 million.
Hilton’s 2025 Trends Report further supports this, revealing that one in four travellers plan to book a wellness or spa experience alongside their stay. When combined with Journey’s prediction that Dynamic Packages could save hotels 81 working days a year scheduling bookings, this feature becomes essential for hoteliers.
Journey’s ecommerce platform already enables hoteliers to manage bookings across rooms, dining and spa through a centralised system. The introduction of Dynamic Packages strengthens this offering, increasing guest satisfaction while improving operational efficiency.
Key features of Dynamic Packages include:
- Seamless Package Management: Import existing spa packages from Journey’s EMS and room rates from the hotels PMS into ecommerce before customising dining inclusions.
- Optimise Availability: Intelligent calendar tools enable guests to select times for spa or dining package inclusions while avoiding scheduling conflicts.
- Integrated Technology: Connect with leading property management and experience systems like Opera, Guestline, ResDiary Journey EMS to ensure real-time availability.
- Reduce Administrative Burden: Minimise manual input from staff, freeing up reservations teams to focus on guest service.
“Hotels have long struggled with the inefficiencies of manually coordinating experience bookings,” says Simon Bullingham, CEO and Founder at Journey. “With Dynamic Packages, we’re eliminating these inefficiencies by enabling hotels to offer fully bookable experience-led stays online. This means a smoother journey for guests, increased revenue for hotels and significant time savings for staff.”
With the launch of Dynamic Packages, Journey continues to lead the way in hospitality innovation, empowering hoteliers to create seamless, memorable experiences for their guests through cutting-edge technology.
https://journey.travel/products/ecommerce-platform
