Spa, leisure and activity booking and management platform TRYBE has announced a new integration with HiJiffy, the AI-powered guest communication specialist, aimed at helping hotels deliver faster, more personalised guest engagement throughout the customer journey.
As demand grows for seamless digital experiences in hospitality, the partnership combines TRYBE’s booking technology with HiJiffy’s conversational AI platform to enable real-time guest interactions across channels including website chat, WhatsApp and social messaging.
The integration is designed to support hotels in responding to guest enquiries more efficiently, while also promoting spa, leisure and activity experiences at key stages of the booking journey.
Ricky Daniels, Co-Founder of TRYBE, said: “Partnering with HiJiffy allows us to extend the guest journey beyond direct bookings, helping hotels engage with guests in real time and create more responsive, personalised experiences from the very first interaction.”
By combining intelligent messaging with booking data, the integration enables hotels to automate routine guest communications, recommend relevant experiences and support a smoother booking process from initial enquiry through to check-out.
Key benefits of the integration include:
• Instant responses to guest enquiries, 24/7
• Personalised recommendations for spa and leisure experiences
• Faster booking journeys across multiple communication channels
• Reduced administrative workload for hotel teams
The partnership also aims to improve operational efficiency by enabling staff to spend less time handling repetitive enquiries and more time focused on in-person guest service.
Tiago Araújo, CEO of HiJiffy, added: “Our partnership with TRYBE enables hotels to connect guest communication with booking experiences in a more meaningful way. By combining real-time messaging with personalised recommendations, hotels can create smoother, more engaging journeys that meet the expectations of today’s digital travellers.”
The integration forms part of a wider industry shift towards more connected and automated guest engagement strategies, as hotels increasingly look to technology to enhance both operational performance and the overall guest experience.
