In a bid to promote skin positivity, Dermalogica has launched a campaign to reduce the stigma around acne.
The #skinindividual campaign focuses on normalising and talking about acne breakouts and scarring, using real and untouched images of the celebrities to show that all skin is beautiful. It is fronted by Made in Chelsea Star Georgia “Toff” Toffolo, beauty editor Amerley Ollenu and actor Liam Lau Fernandez.
This initiative comes as a third of UK adults have admitted feeling anxious about their body image and coincides with the launch of three targeted Dermalogica products – Ace Bright Clearing Serum, Age Bright Spot Fader and Clear Start Clearing Defense SPF30.
Sally Penford, director of education at Dermalogica, says: ‘Acne and breakouts affect women and men of all ages, not only teenagers. Research shows that adult acne is caused by intrinsic and extrinsic factors, many of which can be managed. People put extreme pressure on themselves to have flawless and picture-perfect skin. It’s no wonder they’re struggling with skin confidence.
‘By sharing real skin stories and celebrating unfiltered skin we hope to help people find skin confidence, knowing there’s no such thing as “perfect skin”.’
