Accor, a global hospitality leader, presents its insights on the top 2025 Wellness Trends. Curated with the expertise of Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development at Accor, these trends provide an in-depth look at key advancements and innovations expected to influence the wellness industry in the coming year.
"Wellness in 2025 will go beyond fleeting trends, grounding itself in science and authenticity. As consumers increasingly prioritise truth over hype, the future of health will be defined by a blend of technology, trust, and transparency. The path to genuine wellbeing is clear: informed choices, sustainable habits, and a holistic focus on the whole self," said Emlyn Brown, Global SVP of Wellbeing, Strategy, Design, and Development at Accor.
Beyond the Hype: Backlash Against Biohacking
In 2025, consumers will move away from biohacking fads, quick fixes, and misleading health claims - or 'health washing' - that dominate on social media. With one study finding that only 2% of video nutrition content on TikTok is accurate, there’s a growing shift toward trusted, professional healthcare advice. Frustrated and confused by unreliable information, people are increasingly seeking evidence-based wellness solutions over influencer-driven trends.
Athletic Wellness Escapes: The Rise of Transformational Sports & Nature Experiences
Wellness travel is evolving, shifting from passive relaxation to dynamic, athletic-focused experiences. Post-pandemic, there’s been a surge in outdoor, sports-based wellness activities - ranging from cycling excursions and hiking adventures to high-intensity challenges. Accor is at the forefront of this trend, offering immersive outdoor experiences at hotels such as Fairmont Windsor Park, Fairmont Chateau Whistler and Fairmont Chateau Lake Louise where guests benefit from access to elite training spaces in truly breathtaking locations.
Functional Wellness Drinks: The Future of Beverages
As alcohol consumption continues to decline globally, particularly among Gen Z, functional wellness beverages are taking centre stage and reshaping social gatherings. Adaptogenic drinks infused with ingredients like collagen, magnesium, and herbs are becoming popular for their ability to improve focus, enhance cognition, and provide balanced energy without alcohol. These functional beverages are set to take a prominent role in hospitality. This trend is exemplified by Raffles London at The OWO and its Pillar Kitchen, where health-focused, nutritionally balanced juices and smoothies are crafted by wellness experts to optimise performance, inviting guests and members to enjoy healthy socialisation.
Brain Fitness: Optimising Cognitive Performance for a Longer, Healthier Life
With life expectancy on the rise, brain health has become a top wellness priority. Consumers across all age groups, from 25 to 75, are actively seeking ways to enhance cognitive function and mental clarity. In response, the market is focusing on four key trends: brain supplements, nootropic-infused drinks, high-tech brain devices, and personalised brainwave programs designed to optimise cognitive performance.
Back to Basics: The Return to Wellness Fundamentals
In 2025, simplicity will take centre stage, emphasising the core pillars of well-being: movement, nutrition, and mindfulness. Consumers are moving away from complex wellness regimens, embracing more accessible practices such as walking, nature-based retreats, sauna sessions, and open water swimming. For example, MGallery embraces mindfulness throughout its everyday guest experiences as well as regenerative retreat experiences that go beyond classical wellness practices. Whether in-room, at the restaurant or walking around the hotel, guests discover opportunities to align mind and body and breathe with consciousness.
Stealth Muscle: Shifting Focus from Aesthetics to Functional Fitness
The trend toward over-muscularity is fading as fitness enthusiasts shift their focus to balance, flexibility, and functional muscle development. This shift is evident in the 176% rise in low-impact workout bookings since 2022 on ClassPass. With an emphasis on ‘being fit rather than looking fit,’ workouts like Reformer Pilates are surging in popularity. Traditionally associated with women's fitness, Pilates is now gaining traction among men as well, as seen in the rise of the hashtag #RealMenDoPilates, with men increasingly recognising its numerous benefits.
Wellness, Your Way: The Continued Rise of Personalised Health Experiences
Customisation and personalisation are transforming the wellness industry, with 82% of consumers stating that tailored experiences are key to their brand choices. Advances in AI and wearable technology are making hyper-personalised wellness plans, real-time workout adjustments, and bespoke nutrition insights possible. This shift creates exciting opportunities for the hospitality sector to offer hyper-personalised wellness programs, create bespoke nutrition plans for guests, enhance spa treatments, and provide individualised sleep therapy, guided meditation, and dynamic bathing experiences—all powered by the latest technology.
Master Nutritionists: The New Celebrities of the Culinary World
As nutrition becomes central to wellness, expert nutritionists are taking the place of celebrity chefs. With the personalised nutrition market projected to reach $23.3 billion by 2027, individuals are increasingly seeking tailored dietary solutions to enhance both physical and mental health.
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