Image courtesy of Global Wellness Summit: From (L-R) Katherine Johnston, Research fellow at Global Wellness Institute, and Susie Ellis, Founder, Chair & CEO, Global Wellness Summit.

New Global Wellness Institute research reveals a wellness market on fire: growing 35% since 2019 and forecast to expand even faster through 2029.

The Global Wellness Institute (GWI) has released the Global Wellness Economy Monitor 2025, the only research that provides authoritative, in-depth data and insights on the global wellness market and each of its 11 sectors.

According to the latest Global Wellness Economy Monitor Report, which was released at the 19th Global Wellness Summit in Dubai in November, the value of the wellness market has doubled since 2013, and grew 7.9% from 2023 to 2024, reaching a new peak of $6.8 trillion. The market is officially beyond “pandemic recovery mode”: all 11 wellness sectors now exceed their 2019 values, most by significant margins. By far the fastest growing segments are wellness estate and mental wellness, expanding at 19.5% and 12.4% annually, respectively, from 2019 to 2024.

The only stagnant market: workplace wellness, with global spending shrinking by 1.5% from 2023 to 2024. Every regional wellness market has experienced major growth over the last five years, with North America (7.9%), Middle East-North Africa (7.2%) and Europe (6.3%) posting the biggest annual gains.

Wellness ($6.8T) now surpasses other global mega-industries, including sports ($2.7T), tourism ($5T), the green economy, ($5.1T), and IT ($5.3T). It’s almost four times bigger than the pharmaceutical industry ($1.8T) and is 60% as large as all global health expenditures (including consumer and government spending of $11.2T).

“Now that the wellness economy has fully recovered from the pandemic, we can see how unstoppable it is as a consumer trend, and also how much the future growth has been accelerated by our pandemic experiences,” said Katherine Johnston, GWI senior research fellow. “There’s been a sea change in consumer mindsets, with prevention, mental health, social connection, the impacts of our living environments, and nature becoming dramatically more important all over the world. These shifts are fueling growth across all wellness sectors–from wellness real estate and mental wellness to hot springs and social bathing to more sophisticated preventative medical-wellness solutions.”

Download the report here: https://globalwellnessinstitute.org/