Pure Spa & Beauty has opened its first retail-only space, called Pure Beauty Zone. The spa and salon chains first foray into retail – following a number of ‘pop up stores’ across the country – opened on Rose Street in Edinburgh in November.
The 2,000 sq ft retail store will sell Pure’s range of aromatherapy-based face and body products, as well as products from Myroo, EyeSlices, Pure Savvy and Cosmydor.
The opening of Pure’s first permanent retail location follows a year of expansion, with six salons opened this year in locations including Bristol, Peterborough and London’s Canary Wharf.
Pure chief executive Becky Woodhouse says: “It’s been a dream to finally get an actual shop location, where we can really expand the Pure range. It’s such an exciting time and we are so delighted to showcase to our customers our PURE Beauty Zone – The Natural Marketplace.”
