The global counterfeit and copycat markets are booming. From handbags to make-up, clothing to medicines, counterfeiting has become so sophisticated that fakes are often indistinguishable from the real thing. This trend has now infiltrated the medical device market, putting patient safety at risk.

As a result, Hydrafacial has launched its new Verified Provider Programme to help protect consumer skin and safeguard consumer trust. When consumers choose a Verified Provider, they know their practitioner has met Hydrafacial’s strict criteria, including the use of an authorised device and add-on boosters, and that they have received the most up-to-date training.

Hydrafacial offer complimentary training to their providers, whether they’ve just purchased their first device, or are seeking a refresher. Practitioners need to stay vigilant for unauthorised businesses offering Hydrafacial training, often for a fee.

"We’re seeing a number of unauthorised businesses offering ‘Hydrafacial training’ to providers for a fee”, says Erin White, Hydrafacial Vice President of Sales Performance EMEA, and Country Manage for the UK & Ireland. She continues, “this isn’t Hydrafacial, nor is it how we conduct our business. We have always offered verified Hydrafacial training to new and existing providers free of charge, ensuring they provide the best possible care and treatments to their patients, thereby safeguarding consumer trust.”

hydrafacial.co.uk