Elemis has announced a new partnership with British Airways, which will see the brand provide luxury skin and bodycare collections to the airline’s First customers.
British Airways has commissioned Elemis to provide amenity kits for its First cabin as part of £6.5bn in customer investment planned for the next five years. The luxury travel bags will feature Elemis’ best sellers, alongside exclusive product launches such as the new Pro-Collagen Rose Mist – a multi-tasking mist that delivers instant and long-term hydration.
The amenity bags feature hand-painted prints designed exclusively by British fashion brand Temperley London.
Elemis president and co-founder Noella Gabriel says: “Skin, body and wellness lie at the heart of Elemis, making this on-board partnership a perfect fit with British Airways’ core values.”
Carolina Martinoli, British Airways’ director of brand and customer experience says: “As part of our £6.5bn investment in customers, we’re changing parts of the travel experience in our First cabin. In this our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
