Image: Babor team launch the #baborunited initiative at their flagship store in Frankfurt
German skincare brand Babor has launched a global solidarity campaign in the face of COVID-19 lockdown with the aim of providing front line staff with much needed essential equipment.
Called #baborunited, the scheme has seen Babor ask their partner spas around the globe to donate disinfectant and masks to local hospitals.
Michael Schummert, CEO at Babor commented: “This united effort shows the incredible strength and compassion of our partner businesses, who are themselves facing unparalleled challenges.”
“We stand united with our partners and are supporting them whenever we can with strategies and inspiration to get through this crisis,” he said.
The campaign was kicked off at Babor’s flagship store in Frankfurt, Germany, which is supplying a local hospital with masks and disinfectants.
