Spa Life
UK
May/June 2027
The Dryrobe® story began on the rugged Atlantic coast, born from a simple need to stay warm against the elements. The first iteration was a homemade cape sewn by our founder Gideon’s mother to protect him during freezing Cornish surf sessions. Decades later, that spirit of protection evolved into the world’s first waterproof and windproof changing robe: the Dryrobe® Advance.
We’ve stayed true to our North Devon roots while scaling to the world stage, but we’ve always believed that the Dryrobe® experience belongs anywhere people seek the restorative power of the water and the Great Outdoors.
Today, that journey leads us into the heart of the hotel and spa industry.
To meet this evolution, we’ve expanded our range beyond our rugged waterproofs. Our Organic Cotton Towel Robes and the recently launched Premium Zip-Through Towel Robes were designed for these moments of transition. They offer the perfect blend of high-performance absorption and effortless style, ideal for the journey from a sauna to an outdoor plunge pool.
By offering guests a Dryrobe® to borrow, hotels provide more than just a garment; they provide the freedom to explore. To make this experience truly yours, we offer custom branding, allowing your identity to be woven into the stories your guests tell. As we continue to innovate with GRS-certified recycled fabrics, we remain committed to keeping people warm and ensuring that the elements are something to be embraced, never endured.
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