The UK Spa Association (UKSA) has announced the return of National Spa Week, taking place from 2 to 6 November 2026, inviting spa operators, therapists, suppliers and industry partners to come together in celebration of the people and experiences that make the spa industry unique.
Under the theme ‘The Human Touch’, this year's campaign will shine a spotlight on the skill, care, expertise and personal connections at the heart of the spa experience, while encouraging greater awareness of the role spas play in supporting everyday wellbeing.
Designed as an accessible, collaborative initiative, National Spa Week 2026 will focus on five daily themes:
• Monday 2 November | Why Spa Matters: Highlighting the value of spa and its positive contribution to people's lives.
• Tuesday 3 November | The People Behind Our Spas: Recognising the therapists and teams whose dedication shapes the guest experience.
• Wednesday 4 November | Wellbeing Beyond Pampering: Exploring how spa experiences can support rest, relaxation and wellbeing.
• Thursday 5 November | Careers in Spa: Celebrating career journeys, professional development and opportunities across the sector.
• Friday 6 November | Our Spa Community: Sharing the friendships, connections and meaningful moments that make the industry special.
Showcasing Signature Spa Experiences
As part of the campaign, UKSA is inviting operator members to showcase a Signature Spa Experience, highlighting the treatments, rituals and wellbeing experiences that make their properties distinctive. Experiences must be available to book during National Spa Week but can also run throughout November, giving spas flexibility to participate.
Participating experiences will be featured on the UK Spa Association website, with direct links to the individual spas for bookings.
Rather than encouraging discounting, the initiative focuses on celebrating the value of spa, inviting operators to showcase experiences at their normal price, with the option to incorporate thoughtful added touches.
UKSA will provide participating members with a ready-to-use campaign toolkit, including branded social media templates, suggested captions and a participant badge, encouraging operators to amplify the campaign through their own websites, customer communications and social channels.
Supplier members and industry partners are also invited to participate by celebrating spa professionals, sharing educational content and recognising the teams and communities they support.
National Spa Week is community-led and open to everyone. Spa guests, therapists, students and professionals can take part by sharing their own experiences, thanking someone who makes spa special or contributing to the daily conversations on their own social channels using #NationalSpaWeek and tagging the UK Spa Association. UKSA will highlight selected community contributions.
Celebrating the value of spa
"National Spa Week is an opportunity to remind ourselves, and the wider public, that the true value of spa goes far beyond the treatment itself. It's found in the expertise of our therapists, the care of our teams and the human connections that make a lasting difference to people's experiences.
This year, we’re encouraging the whole spa community to make National Spa Week its own, share its stories and celebrate what makes spa special. By working collectively, we can help more people understand the value of spa and recognise the professionals who make it possible.” Rachel Bevan, General Manager, UK Spa Association
Spa operators wishing to participate are invited to register by Friday 30th October 2026.
