Irish seaweed skincare brand VOYA has unveiled a new global collaboration with thermal wellness specialists ANADA, launching VOYA Thermal Rituals, a professional steam and sauna programme for spa and hotel partners worldwide.
Uniting VOYA’s certified organic seaweed expertise with ANADA’s leadership in modern sauna culture and ritual design, the partnership redefines the spa experience, blending centuries-old thalassotherapy with cutting-edge thermotherapy.
Launching internationally in March 2026, VOYA Thermal Rituals delivers a fully structured, revenue-driving thermal programme designed to meet growing demand for immersive, heat-led wellness experiences.
Founded on Ireland’s Atlantic coast, VOYA is the world’s first certified organic seaweed-based skincare and spa brand, rooted in the tradition of Irish seaweed bathing. ANADA is internationally recognised for advancing thermal wellness education, specialising in sauna mastery, aufguss training and sensory ritual design.
Together, they introduce a new category of ocean-inspired thermal experiences, where nature, science and ritual artistry converge.
The programme features two signature professional rituals for steam and sauna environments:
Tides of Renewal – Sauna Ritual (15–17 minutes)
A restorative group sauna journey combining seaweed infusion, guided breathwork and choreographed towel artistry to calm the nervous system, boost circulation and reconnect guests to the rhythm of the sea.
Ocean Replenish – Steam Ritual (15–17 minutes)
A skin-renewing steam experience featuring Irish seaweed therapy, gentle exfoliation and cooling compresses to rebalance the body, restore hydration and heighten the senses.
Mark Walton, Co-Founder of VOYA commented about the new collaboration: “VOYA started out on the west coast of Ireland out of a love of the sea and of simple, natural wellbeing. It’s always been about bringing the best of what the ocean gives us into people’s lives and into professional spa settings. Working with ANADA feels like a natural step. ANADA really understands the craft of thermal rituals, and we understand the craft and power of seaweed-based therapy. What we’ve created with VOYA Thermal Rituals is something that feels grounded in tradition but that also gives spa teams a practical framework to bring these experiences to their guests in a clear, thoughtful way.”
Deborah Carr, Founder of ANADA added:
“We are incredibly excited at ANADA to be involved in this collaboration with VOYA. There is such a natural synergy and shared ethos between our two brands, particularly around our vision and mission to bring authentic thermal therapies to a wider audience.
By combining our expertise in sauna ritual design with VOYA’s seaweed-based therapy, we are making these immersive experiences more accessible and structured for spa partners. We can’t wait to see how this partnership evolves, and how guests connect with these new ocean-inspired rituals.”
https://www.voya.ie/
