The AA, the UK’s leading hospitality assessment body since 1908, has launched Visitor Ready, a new, free, and user-friendly digital compliance scheme designed to support hotels, spas, and other hospitality businesses.
Backed by Visit England, Visitor Ready offers an entry-level accreditation that enables businesses to demonstrate they are safe, trusted, and fully compliant with current legislation and industry standards.
This simple but valuable accreditation gives hotels and spas a clear checklist of essential cleanliness, safety, and legal requirements that today’s guests expect. The streamlined online process allows businesses to check eligibility, upload required documents, confirm key standards, and complete their application in under 20 minutes. It also provides a secure online wallet to store compliance documents and sends automated reminders when renewals are due.
Once accredited, businesses earn the Visitor Ready badge, which can be displayed across all marketing platforms. This visible commitment to compliance reassures guests that your hotel or spa is operating to the highest safety and regulatory standards.
Visitor Ready means your guests can book and visit with complete confidence.
