Spa booking agency Spabreaks.com has launched its annual “Real Men Relax” campaign, aimed at highlighting the wide array of reasons why men should visit spas – for their health, fitness and overall wellness.

This campaign explores the barriers men experience when visiting spas and also the benefits spas can bring to physical and mental wellness.

Supporting the campaign and uniting to de-robe and open up on their own personal challenges is The Apprentice contestant and CEO Reece Donnelly, viral influencers The Four Lads in Jeans, Newport Town football striker Will Evans, Britain’s most capped blind footballer Darren Harris and suicide prevention charity runner David Slater.

All ambassadors aim to shine a light on their individual reasons for using the spa and have spoken about their own reasons for using spas and benefits they have experienced from taking dedicated time to use their facilities.

“A spa break gives time to rest, restore and recuperate; feel great, be quiet and most of all feel safe and supported. There’s no bravado, no need to pretend and no need to support anyone else for a while. For me, that’s what spas are all about.” Abi Selby, Founder of SpaBreaks.com

Suicide is the leading cause of death for men under the age of 50 in the UK and an estimated 40% of men are unwilling to talk to anyone about their mental health. David Slater has completed 519 consecutive days of running to raise awareness for suicide prevention. He uses spas to recover and ensure he can keep going in his quest to raise money.

“I run to raise awareness of the fact that suicide is the biggest killer of young people under the age of 35,” he said. “Using spa facilities has been integral to my ability to keep running – supporting me both physically and mentally.”

Footballer Will Evans added: “I regularly use spas to support my performance on the pitch. From massages to ice baths and saunas, it all helps me to prepare for matches. It’s the fine margins that you invest in off the pitch that make the difference when it comes to the big games.”

For Darren Harris, Team GB’s most capped and decorated blind footballer, spas provide inclusion and freedom. “There are no barriers at a spa and no judgement, everyone is there to relax and enjoy some much-needed peace and relaxation,” he said.

Spabreaks.com is also offering a wider range of deals and offers aimed at men as part of the Real Men Relax campaign.

www.spabreaks.com