Image: Serina Sandhu, CCO, Aromatherapy Associates

Aromatherapy Associates has announced the appointment of its new CCO, Serina Sandhu.

With over 16 years of extensive experience in the cosmetics industry, Serina has expertise on a global scale with brands such as VOYA and Nature Bisse under her belt. Sandhu also was a driving force behind the successful launch of Charlotte Tilbury’s Magic Cream and the expansion of the brand into retailers such as Harrods and Selfridges.

In her new role at Aromatherapy Associates, Serina Sandhu will drive the ambitious plans to bring new and cutting-edge innovations to the market whilst accelerating growth across the spa and retail outlets.

On her appointment, Serina Sandhu comments:

"I am honoured and thrilled to lead Aromatherapy Associates as we embark on this journey of revitalisation, emphasising innovation from a global perspective. As we aspire to expand Aromatherapy Associates in the luxury retail and spa sectors, we have ambitious plans for cutting-edge innovation. In 2024, we will witness the introduction of ground-breaking products and experiences that will propel the brand to unprecedented heights. Our commitment lies in crafting luxurious offerings that distinguish us in the market."

www.aromatherapyassociates.com