Phorest, the all-in-one software for professional hair and beauty, med spas, aesthetic clinic businesses, announces the launch of its powerful new Benchmarking Reports, designed specifically to empower salon owners with actionable, personalised insights to enhance performance, accelerate growth, and position themselves amongst the best in the industry.
Unlike traditional benchmarking reports that simply flood users with data, Phorest’s innovative platform takes salon performance analytics a significant step further. It offers personalised insights, benchmarking salons against local, national, and elite top-performing businesses. This granular detail gives salon owners a clear view of their market position and highlights exactly where improvements can be made to drive real, sustainable growth.
Luke Doolin, Phorest UK & Ireland Country Manager, explains the powerful motivation behind this groundbreaking initiative: "At Phorest, we understand that numbers alone don't transform businesses - context and action do. Our new Benchmarking Reports have been designed to give salon owners not just an accurate snapshot of their current performance, but a tangible roadmap for achieving their full potential."
Central to the Benchmarking Reports are the ten key business metrics crucial for salon success. These metrics, identified by industry experts as the core areas influencing profitability and long-term sustainability, include:
• covering client retention
• rebooking rates
• new and existing client statistics
• retail-to-service ratio
• average ticket values
“Understanding exactly how you're performing against competitors in these key metrics is vital," says Luke. "For instance, knowing your salon’s average rebooking rate in isolation is helpful, but understanding how it compares locally and against the industry's top 1% turns helpful into transformative. It pinpoints opportunities for focused improvement and sets meaningful targets."
Phorest’s reports are regularly updated throughout the year, ensuring salon owners can continuously monitor their progress, adapt strategies in real time, and confidently steer their businesses toward success. Additionally, each salon receives dedicated support from Phorest’s Salon Success Managers, who interpret the reports, identify strengths and weaknesses, and craft bespoke action plans tailored to the salon’s specific needs and goals.
