British skincare brand Libi & Daughters has launched The Routine Collection, a new skincare system inspired by more than a century of family expertise and designed around a streamlined approach to daily skin health.
Developed by founder and dermatologist Dr Inna Szalontay, the collection draws on six generations of family knowledge, combining traditional formulations and philosophies with modern dermatological science.
Centred on the principles of Cleanse. Support. Nourish., the collection introduces three complementary rituals - Morning, Evening and Daily -intended to simplify skincare routines while supporting long-term skin health.
Rather than encouraging consumers to layer multiple products from different brands, The Routine Collection has been designed as an integrated system in which each formulation has a defined role within the overall regimen.
The Morning Routine focuses on cleansing, balancing and protecting the skin for the day ahead, while the Evening Routine is designed to remove impurities and support overnight skin recovery. Together, they form the Daily Routine, with formulations tailored to different skin types.
Commenting on the launch, Dr Inna Szalontay said: "I grew up surrounded by women who believed that caring for skin was never about chasing perfection, but about preserving health, comfort and confidence. For six generations, my family has passed down not only formulations, but a philosophy of treating the skin with patience, respect and understanding.
"My clinical training allowed me to build upon that inheritance with modern dermatology while remaining faithful to the principles that have guided our family for generations. The Routine Collection brings those worlds together."
The launch reflects a growing trend towards simplified, evidence-informed skincare, with consumers increasingly seeking routines that prioritise skin barrier health, efficacy and consistency over complex multi-step regimes.
The Routine Collection is now available directly from Libi & Daughters, with prices starting from £300.
