Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, is delighted to announce a new global collaboration with GROUND Wellbeing, the Irish skincare brand recognised for its commitment to natural ingredients and sustainable wellbeing.
GROUND Wellbeing will be introduced across Jumeirah’s global portfolio, initially launching in February 2025 at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London followed by Jumeirah Marsa Al Arab, Dubai’s hotly anticipated opening in early 2025, before being rolled out more widely in Europe, the Middle East, and Asia.
Guests of Jumeirah will be able to experience a range of GROUND’s signature body and skincare rituals, with Jumeirah Carlton Tower being the first hotel globally to offer The Biome Facial. This facial is designed to soothe and support the skin microbiome and is carefully created for highly sensitised skin impacted by environmental stresses, cancer care treatment, and hormonal imbalances.
Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual, designed to nourish, restore, and balance the body’s natural circadian rhythm while providing a deeply relaxing experience.
Created in the lush landscapes of Ireland by Peigín Crowley, GROUND’s treatments focus on sincere wellbeing, addressing symptoms associated with menopause, gut health, sleep, burnouts, and cancer care, offering wellness experiences with a purpose. Not only is GROUND 100% vegan and animal cruelty free, but their oils and balms are made using natural ingredients, free from harmful chemicals and toxins.
Speaking on the partnership, Niamh O’Connell, Jumeirah’s Vice President of Wellbeing commented, “We are excited to collaborate with GROUND Wellbeing to bring a new dimension to our wellness offerings. At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing. Together, with GROUND, we are creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body."
“We are thrilled to partner with such a prestigious brand,” Peigin Crowley, Founder of GROUND Skincare added. “This collaboration allows us to introduce our Irish skincare and body wellbeing philosophy to an international audience while offering guests an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”
