In collaboration with PricewaterhouseCoopers, The International Spa Association Foundation has released the 2024 edition of its Consumer Snapshot research initiative which highlights the behaviours and preferences of frequent spa-goers in the United States.
Examining the habits, attitudes and expectation of consumers, this research reveals a growing perception that spa treatments are essential investments in stress reduction and mental wellbeing.
"Understanding the operational value of consumer research to spa leaders cannot be overstated,” said ISPA vice president Crystal Ducker.
“Insights derived from the Consumer Snapshot studies enable industry stakeholders to effectively evaluate their spa offerings, fine-tune consumer marketing strategies, enhance customer satisfaction and drive business growth.”
Some of the key findings are that:
- Repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts
- Gen Z spa-goers are more likely to feel uncomfortable with certain aspects of spa visits – including actions like selecting treatments and discussing preferences with therapists
- Online booking availability and text reminders are increasingly seen as a positive addition to guests’ spa experiences.
Almost all spa-goers (96 per cent) have purchased some form of annual subscription, and more than two in three spa-goers say medicine-related factors would help them decide on future spa visits.
www.experienceispa.com
.gif)
