Harpar Grace International (HGI) has announced the UK trade launch of Australian SPF brand Airyday, adding a fresh, consumer-friendly approach to daily sun protection for clinics, spas and skincare professionals.
Founded by Frances van der Velden following her personal experience with skin cancer, Airyday was created to overcome the common barriers to consistent SPF use — from heavy textures and greasiness to white cast and poor cosmetic finish. The brand has quickly built a strong following in Australia with its distinctive “SPF Wardrobe®” concept, encouraging users to select sunscreen formulations tailored to their skin type, lifestyle and desired finish.
The UK rollout introduces a range of SPF50+ “Skinscreens”, offering broad-spectrum UVA and UVB protection combined with skincare benefits and elegant, wearable formulas. Key products include Golden Glow, Pearl Glow, Clear As Day, Pretty in Zinc and Mineral Mousse, each designed to integrate seamlessly into daily routines.
For clinics and spas, the launch presents a timely retail opportunity as demand for preventative skincare and daily sun protection continues to grow. Airyday’s approach aligns with professional priorities, supporting treatment outcomes while helping clients maintain consistent at-home care.
A Harpar Grace spokesperson commented: “Airyday represents a new generation of SPF products that people genuinely want to wear every day. By combining advanced protection with skincare benefits and desirable textures, the brand tackles one of the industry’s biggest challenges — daily compliance.”
Founded in 2013, Harpar Grace International is known for building premium, science-led skincare portfolios across the UK and international markets. The addition of Airyday further strengthens its offering to clinics, spas and specialist retailers seeking innovative, results-driven brands.
With daily SPF widely recognised as essential to long-term skin health, Airyday is positioned to support professionals in elevating retail, improving client outcomes and driving year-round engagement.
For trade enquiries or to arrange a demonstration, contact: [email protected]
