Harpar Grace International (HGI) has announced the UK trade launch of Airyday, bringing the Australian SPF brand to clinics, spas and skincare professionals nationwide.
The partnership sees Airyday join Harpar Grace's portfolio of luxury skincare and wellness brands, further strengthening the distributor's presence within the professional beauty, aesthetics and wellness sectors.
Founded by Frances van der Velden following her own experience with skin cancer, Airyday was created to overcome some of the most common barriers to daily sunscreen use, including heavy textures, greasiness and white cast. The brand has since gained a strong following in Australia through its "SPF Wardrobe" concept, which encourages consumers to select sun protection products based on skin type, lifestyle and preferred finish.
The UK launch introduces Airyday's range of SPF50+ "Skinscreens", combining broad-spectrum UVA and UVB protection with skincare ingredients and cosmetic-focused formulations. Products launching into the market include Golden Glow, Pearl Glow, Clear As Day, Pretty in Zinc and Mineral Mousse.
The arrival of the brand comes as demand for preventative skincare and daily sun protection continues to grow, creating new retail opportunities for clinics and spas looking to support long-term skin health and treatment outcomes.
A spokesperson for Harpar Grace said: "Airyday represents a new generation of SPF products that consumers genuinely want to wear every day. By combining advanced sun protection with skincare benefits and beautiful textures, the brand addresses one of the industry's biggest challenges: daily compliance."
Founded in 2013, Harpar Grace supports clinics, spas, salons and specialist retailers through brand distribution, education, marketing and business development services. The addition of Airyday reflects the company's ongoing strategy of identifying and developing high-growth brands within the skincare and wellness categories.
With awareness of sun protection and preventative ageing continuing to increase, Airyday is expected to provide clinics and spas with a new retail offering that supports both client education and year-round skincare engagement.
