Award-winning, mood-lifting wellness brand, Happy Paul, is looking to add two new mood-lifting fragrances through a reward-based Kickstarter campaign.
Founder, Paul Gerrard explains. "Kickstarter offers an amazing opportunity for aspiring young brands to connect more intimately with their audience -offering them super-special rewards in return for their belief and backing of a project. For so many brands this can be priceless.
It means that the brand is able to move more rapidly to bring an idea to life, whilst staying true to their founding beliefs”.
Gerrard continues, “On the flipside though, with Kickstarter, unless full funding is achieved, the brand receives nothing. That’s why the support of brand enthusiasts is critical, and word-of-mouth becomes priceless. It will also rely on potential funders liking the brand owner as well as the brand they are presenting – so, no pressure then!”
Happy Paul launched in 2021 with a simple mission – to support mental health through self-care and a smile. Following the release of the brand’s first acclaimed fragrance blend, Happy Paul launched a collection of products, each infused with the same award-winning, mood-lifting fragrance blend.
Created by a not-so-happy Paul, a lifelong sufferer of depression himself, and who has spent much of his life looking for happy in all the wrong places. Happy Paul aims to change an ‘all or nothing’ approach to wellness by creating mood-lifting fragrances and products that encourage simple, rewarding acts of self-care.
“For me, a smile is the most basis and yet dynamic form of self-care. It is restorative, transformative, and can spread like wildfire”. says Founder, Paul Gerrard.
To support Happy Paul’s Kickstarter campaign, (i) click the link below. (ii) click ‘Notify me on Launch’ (iii) register with an email and password.
