Groupe GM, the international leader in guest amenities, is addressing one of the hospitality sector’s biggest challenges: the environmental impact of waste.
The hospitality industry generates a startling 150 million tons of plastic waste annually, much of which comes from food and drink consumption, bathroom toiletries, and laundry packaging. As modern travellers increasingly seek out hotels and spas that prioritise sustainability, it is crucial for hospitality businesses to adopt eco-conscious solutions.
As part of its ongoing eco-responsible approach, Groupe GM is expanding its 0% plastic line with a new range of accessories made from renewable plant-based materials such as bamboo, cornstarch, and cardboard. Notably, its slippers are the only ones in the hotel amenities market to be SGS-certified, ensuring they contain no plastic.
Hotels and spas can make a meaningful difference by carefully selecting and optimising the amenities they offer. Groupe GM is committed to providing innovative solutions that help hotels reduce their environmental impact while maintaining guest comfort. Groupe GM's products are already in use across more than 7,000 establishments worldwide, including prestigious chains like Mandarin Oriental, Accor, Four Seasons, and Louvre Hotels Group.
Here are Groupe GM’s top recommendations for minimising waste and plastic consumption in hospitality:
Tip #1: Use 0% plastic dry amenities
Crafted with bio-based, recyclable, and sustainable materials, this collection includes bamboo-made combs and toothbrushes, solid shaving soaps, innovative toothpaste pills, cotton buds and pads, and a paper-based sewing kit adorned with a mother-of-pearl button. To complete the offering, slippers made from cotton canvas or strawboard provide an eco-friendly alternative to traditional options. This is the only hotel amenities range verified by SGS as 0% plastic.
Tip #2: Don’t forget the packaging
When selecting dry amenities, it is also important to consider their packaging. Groupe GM 0% Plastic line features packaging designed to reduce environmental impact, as all items in the range are wrapped in FSC paper bags that retain their natural colour, free from bleaching chemicals, and are printed with soy-based ink. This ensures that the packaging is fully recyclable while also minimising the ecological footprint associated with conventional petroleum-based inks—offering a refined, planet-friendly packaging solution for guests.
Tip #3: Choose larger formats for cosmetic amenities
Another effective way to reduce waste and enhance sustainability is by choosing large formats, such as Groupe GM’s Ecopump and Ghost solutions, which provide hotels with an eco-conscious approach without compromising the guest experience. These dispensers, crafted from plant-based materials or recycled plastic, feature a completely sealed pump system, ensuring full traceability and transparency of origin.
For hotels and spas looking to implement refillable liquid amenities, safety is primordial. Not all refills are created equal, and it is essential to choose solutions that prioritise hygiene and prevent contamination risks. The World Health Organization discourages bulk refilling due to the risk of contamination, which can lead to dirt contamination, bacterial formation and hygiene concerns. To address this, Groupe GM’s Ecofill system offers a secure, hygienic, and traceable alternative. Unlike traditional bulk refilling, Ecofill uses a unique dispenser bottle with visibility windows and sealed, recyclable pouches that are pierced by a cleanable drill pump. This eliminates the risk of cross-contamination from bulk jug refills while significantly reducing plastic waste—97% less plastic compared to single-use products and 55% less than 5L jug refills.
Tip #4: Think of Solid Cosmetics
Further enhancing Groupe GM's sustainable solutions is its solids cosmetics with traditional soaps, shampoo, shower gel, and conditioner. These 100% plastic-free products use nine times less water in their production. Among Groupe GM's responsible initiatives, the group partners with the Unisoap association in France to collect traditional soaps from hotels and give them a second life through recycling for humanitarian purposes.
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