16th Oct 2026

Florence Roby Partners With Joma To Expand Sportswear Range

Florence Roby Partners With Joma To Expand Sportswear Range


Florence Roby has partnered with Spanish sportswear brand Joma to expand its uniform offering with a dedicated activewear collection for the spa, fitness and hospitality sectors.

The family-run British supplier will become Joma’s exclusive UK uniform partner, offering a range that includes leggings, shorts, joggers, T-shirts, hoodies and jackets. Available in sizes 3XS to 3XL, the collection is designed to help businesses create a consistent look across their fitness and wellness facilities.

Florence Roby says the partnership responds to growing demand from spas for branded activewear that complements existing staff uniforms, allowing businesses to maintain a coordinated appearance across different areas of their operation.

“Spas are increasingly asking us for branded, stylish activewear that complements the premium uniforms we already supply, linking all their wellness offerings with a single, coordinated look,” said Jan Roby, Director at Florence Roby.

Founded in Spain in 1965, Joma supplies sportswear for a range of sporting activities, with a focus on technical clothing at accessible prices. The partnership marks its first official collaboration with a UK uniform supplier, extending its reach into the spa and hospitality markets.

The Joma collection is available now through Florence Roby’s online store at uniformcollection.com/collections/joma-collection

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