Luxury British skincare brand ELEMIS has partnered with the Aston Martin Aramco Formula One Team, becoming the team’s first Official Skincare Partner. This multi-year collaboration brings together high-performance motorsport and cutting-edge beauty innovation.
With Formula 1’s fanbase rapidly evolving—41% now female, according to Nielson—ELEMIS aims to promote inclusivity within the sport. The partnership also aligns with Aston Martin Aramco’s Make a Mark initiative, which fosters positive change through Formula 1.
“Becoming the first Official Skincare Partner of Aston Martin Aramco marks an exciting milestone for ELEMIS,” said Séan Harrington, ELEMIS Co-Founder & CEO. “This partnership unites two iconic British brands, both driven by performance and innovation. Together, we aim to push boundaries and create an unrivalled lifestyle experience.”
Sustainability is also a core focus. As the first B Corp beauty brand to partner with the team, ELEMIS brings its commitment to responsible sourcing and environmental stewardship to the global stage.
To celebrate the collaboration, ELEMIS will introduce exclusive limited-edition products and provide VIP guests with unique trackside wellness experiences at the Aston Martin Aramco Paddock Club Suite. Additionally, the brand will launch a first-of-its-kind spa experience aboard the team’s luxury yacht at the Monaco Grand Prix.
“We are thrilled to welcome ELEMIS to the Aston Martin Aramco family,” said Jeff Slack, Managing Director of Commercial, Aston Martin Aramco Formula One™ Team. “As a brand synonymous with excellence and innovation, ELEMIS is a natural fit for us as we move into the 2025 season.”
This pioneering collaboration underscores the shared commitment of ELEMIS and Aston Martin Aramco to innovation, inclusivity, and sustainability—both on and off the track.
