Following the full acquisition of Dröm UK in 2023, the rebrand consolidates KLAFS‘ UK operations under the KLAFS global brand. The highly experienced team will work alongside Guncast Pools & Wellness - the British specialist in luxury swimming pools, spas, and wellness suites, which has been part of the KLAFS Group since 2021.
KLAFS has long been a pioneer in the design and installation of ultra-bespoke saunas, steam rooms, and spa experiences for both luxury residential and commercial clients. This new identity builds on the company's proud legacy, which now includes the product innovation and expertise of the Dröm UK team.
Andy Carr, CEO of Guncast Group (KLAFS UK), comments: “This is a major step forward for KLAFS, following 18 months of dedicated work to firmly establish the brand in the UK. As we now move into the next phase of our strategic growth plans, the rebrand marks a pivotal first step in their successful execution. Together with Guncast, we are now uniquely positioned to meet growing demand for wellness in the British market, in both the residential and commercial sectors - from leading luxury hotels to boutique spas. Now with an expanded KLAFS showroom presence and even greater product availability, we’re excited to support our clients with more choice and more expertise than ever before.”
Barry Smith, Managing Director at KLAFS UK comments: "We’re proud to continue working with the trusted Dröm UK team and upholding the same values that have defined us for over two decades. Now, under the brand of KLAFS, we’re building on that legacy – bringing our bespoke, customer-first approach to a globally respected brand. This next chapter means even more innovation and opportunity for our clients."
Phillip Rock, CEO at KLAFS Group comments: “Dröm UK now operating under the KLAFS brand in the UK marks another milestone in our mission to further strengthen KLAFS' position as the global leader in holistic wellness solutions. We are proud to offer our British clients direct access to our innovative products and bespoke spa concepts. Backed by our growing international network, a consistent focus on sophisticated design and cutting-edge technologies as well as a strong commitment to preventive health and deep relaxation, KLAFS continues to pioneer modern wellness experiences – in the UK and worldwide. Innovations such as the KLAFS S11, with its immersive light and sound journey specifically developed for this sauna, exemplify our ambition to redefine the future of wellness.”
