Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London creates expert-led skincare, haircare and wellness essentials designed for midlife women who want fewer, better products that genuinely work. With over 90 years of combined beauty, product development and communications experience, the brand focuses on intentional formulations, visible results and a thoughtful, modern approach to beauty.
Richard Ward Hair & Metrospa has long been recognised for its high-level service, award-winning expertise, and trusted reputation amongst royalty, celebrities and its loyal clientele. Known for championing excellence and only selecting brands with true performance and credibility, this partnership with Curated Beauty marks a significant moment for the young British start-up brand.
The collaboration began when Hellen Ward, Co-Founder & Managing Director, trialled Curated Beauty wellness collection for three months. Impressed with the results, she invited the founders to present the range to her and Spa Director, Gina Charalambous, to assess how the brand would complement their current offerings. Following a dedicated education afternoon led by Natalie and a detailed review process, Curated Beauty was officially welcomed into the Metrospa.
Sam Grocutt, Co-Founder of Curated Beauty London, comments:
“Having represented Richard Ward Hair & Metrospa as their PR for a decade, this partnership feels incredibly special. Richard, Hellen and the team set the bar for professionalism, expertise and the very best client experience. To have Curated Beauty stocked in a salon of this calibre and championed by a team who only chooses brands that truly perform, is both an honour and a milestone for us three, as founders.”
Hellen Ward, Co-Founder of Richard Ward Hair & Metrospa, adds:
“I’m a huge supporter of female-founded brands and, knowing the expertise behind Curated Beauty, I was already intrigued. After trying the wellness range myself and seeing the impact, it was clear this was something different. When Sam, Ros and Natalie then presented the wider range, Gina and I instantly recognised the quality and integrity of the formulations. The brand aligns beautifully with what we stand for, and we’re delighted to introduce it to our clients.”
