Credit: Brian Paris
Myndstream, the global leader in music for health and wellbeing, has welcomed seasoned spa and hospitality strategist Brian Paris to its Advisory Board.
With nearly 30 years of experience across spa operations, design innovation and sensory wellness integration, Paris brings a rare blend of industry insight and creative vision to support Myndstream’s next phase of growth.
Paris has worked at every level of industry, from spa director to corporate executive for top brands including Robert Redford’s Sundance, Universal Companies and Earthlite/Living Earth Crafts. Currently, he is serving as a strategic consultant for Oakworks. Paris’ speciality lies in guiding world-class wellness professionals and hoteliers in designing and developing transformational experiences that blend architecture, ambience and emerging technologies.
Before entering the spa industry, Paris began his career in the music and entertainment business, managing tours and business affairs for internationally recognised artists, including names from Windham Hill Records – a label that he says helped define the New Age genre long before “spa music” became a genre.
“Myndstream captures the same poetic, human spirit I first experienced working with iconic musicians years ago,” Paris said. “Music has never been background for me. It’s immersive, intentional and deeply human. This new role feels like the convergence of my two greatest passions – wellness design and transformative sound.”
From Sound to Surroundings: Reimagining Wellness Spaces In 2024, Paris launched WELLSCAPE Immersive Wellness, a revolutionary platform that delivers fully immersive environments for spas, fitness centres and wellness destinations. Blending the creative talents of Emmy- and Academy-Award-winning artists with high-resolution, immersive spa visual content, AI, scent and sound design, WELLSCAPE creates captivating 360° nature-inspired experiences – accompanied by original soundscapes from Myndstream.
“This partnership is about helping wellness spaces move beyond isolated design features or fleeting trends,” Paris continued. “It’s about creating cohesive, sensory ecosystems that deeply resonate with both guests and therapists. Myndstream’s music becomes the emotional core of those spaces – it shapes how people feel, heal and remember.”
As the newest member of Myndstream’s Advisory Board, Paris will guide strategy across hospitality, spa and wellness sectors, working closely with industry leaders to help integrate music into the full guest journey – from treatment rooms and lobbies to in-room wellness programs.
“What sets Brian apart is how deeply he understands that music isn’t just heard – it’s felt,” said Freddie Moross, Founder of Myndstream. “He understands how music can move people – and how to integrate it seamlessly into real-world spa and hospitality environments to elevate the entire guest experience. His perspective will be invaluable as we expand Myndstream’s reach.”
https://myndstream.com/
