Brass Monkey, the ice bath company created to address the growing gap in modern recovery culture, has appointed wellness and human performance expert Phil Learney as Scientific & Performance Strategy Advisor. 

An industry stalwart, Learney’s expertise centres on sustainable, long-term readiness and recovery, with a particular focus on nervous system regulation, circadian alignment, and the impact of stress and environment on human capability. His role at Brass Monkey will focus on positioning cold exposure as a credible recovery and readiness tool, grounded in science.

Commenting on his appointment, Learney said: "I have been interested in the effects of cold immersion therapy on the nervous system for more than a decade. When I was introduced to Brass Monkey and Danyl, it was a meeting of minds; we were on the same page straight away. Cold therapy isn't a fad, it's a science. As the brand leans more into educating customers on the value of cold therapy in recovery and readiness, I'm delighted to be leading on the scientific and performance rigour."

Both Learney and founder Danyl Bosomworth share a commitment to a measured approach, aiming to resist "hack" framing around ice exposure. 
Learney's initial focus will be on improving scientific accuracy by challenging misinformation, reintroducing crucial context, and adding necessary nuance.

Bosomworth said the appointment reflects the company's ambition to lead in the readiness and recovery space: "There's a real opportunity to mature how consumers think about cold therapy and move away from hype. Readiness is about the ability to meet physical, cognitive and emotional demands - not just recovering from a workout. Phil is not just an advocate, he's an expert, and there is so much for us to learn from his appointment."

https://www.brassmonkey.co/