Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in late 2025, following a deal with UK-based global private investment group Reuben Brothers.

Poised between the serenity of Green Park and vibrant Shepherd Market, the 102-room hotel, together with its private members’ club, will be both retreat and social hub.

The hotel – called Cambridge House, Auberge Resorts Collection - will be crowned with a signature Auberge Spa, inspired by Britain’s healing traditions and the architecture of Roman bathhouses. The hotel’s double-level spa will introduce Auberge Resorts' take on holistic wellness offerings to London.

The spa will host extensive hydrotherapy facilities, two heated swimming pools and seven treatment rooms, and will be complemented by a circular relaxation lounge, centred by a fire pit. The gym, activity studios, wet zones, heat rooms and bathhouse will all encourage an element of social connection integral to the spa’s wellness concept.

“Reuben Brothers’ vision for Cambridge House is incredibly inspiring and we are honored to have been chosen to usher this uniquely British property into its next chapter as a luxury hotel,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Adding such an iconic Mayfair destination to our growing portfolio is also an exciting step forward in our focused expansion into Europe.”

“Cambridge House is one of the most exciting projects my family and I have ever brought to fruition,” said Jamie Reuben, principal, Reuben Brothers.  “Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before. We chose Auberge Resorts Collection for the brand’s unrivalled spirit of intention – to provide a distinct and unparalleled luxury hospitality experience.”

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