With over four decades of expertise in aromatherapy and wellness, Aromatherapy Associates is globally recognised for its transformative essential oil blends and pioneering treatments. The brand’s entry into Saudi Arabia brings its world-class wellbeing solutions to a fast-growing market with increasing demand for luxury spa and self-care experiences.
To celebrate the launch, an exclusive event was held in Riyadh, welcoming key figures from the Kingdom’s leading hotels, spas, and wellness destinations. Guests were invited to explore the brand’s heritage, discover its award-winning product range, and enjoy hands-on treatments throughout the event – including discovery facials using Aromatherapy Associates’ psychodermatology-inspired skincare and hand and arm massages with the brand’s signature essential oil blends.
The event served as a powerful introduction to Aromatherapy Associates’ commitment to emotional, physical, and mental wellbeing, and its mission to support partners in delivering meaningful spa experiences rooted in results-driven aromatherapy.
The brand’s entry into Saudi Arabia is supported by a new regional distribution partner and forms part of a wider strategy to expand across the Middle East, where wellness tourism and premium hospitality continue to thrive. Aromatherapy Associates looks forward to building long-term partnerships in the Kingdom and inspiring a new wave of wellbeing across the region.
“Expanding into the Kingdom of Saudi Arabia marks a pivotal step in our global journey. The region is experiencing a remarkable shift towards holistic wellness, and we are proud to bring our expertise in aromatherapy to support that evolution. At Aromatherapy Associates, we believe in the power of purposeful selfcare, and we’re excited to partner with spa and hospitality leaders across the Kingdom to deliver treatments and experiences that truly elevate wellbeing.” - Greg Davis, Managing Director at Aromatherapy Associates.
