On the 10th May 2025, Aromatherapy Associates marked 40 years of industry-leading expertise and award winning products and formulations. An unwavering commitment to ingredient quality and provenance is at the heart of the brand, along with its unrivalled expert ability to hand craft the purest and most effective blends. The industry-leading products exist to help people achieve their wellness goals; from sleep, to de-stress, energy & more.
Hand-crafted in London by their Master Blender, the highly concentrated essential oil blends have continued to dominate the wellness industry. Over the past four decades, Aromatherapy Associates has launched cult products such as the Deep Relax Shower & Bath Oil, containing grounding Vetiver, Camomile to soothe and sandalwood to aid relaxation, all of which combine to help you switch off and soothe yourself to sleep.
Founded in 1985 by two British therapists and pioneers in the field, Geraldine Howard and Sue Beechey, Aromatherapy Associates is committed to developing the highest-quality natural essential oil-based products and treatments that serve a wide range of emotional and physical wellness needs. To this day, their legacy means Aromatherapy Associates is trusted by luxury spa professionals and customers alike, having won ‘World’s Best Aromatherapy Brand’ consecutively at the World Spa Awards since 2021.
To celebrate four decades in the industry, Aromatherapy Associates commemorated with a flagship brand event hosted at The Westin London City on 20th May, welcoming partners, press, and wellness industry leaders for a celebration rooted in purpose, innovation, and connection. The event spotlighted the brand’s legacy of excellence in aromatherapy, while unveiling new milestones in experiential wellbeing. Guests were invited to explore the evolution of the brand through a dynamic programme of keynote talks and sensorial activations.
Keynote speakers included:
• Julie Bach, Executive Director of Wellness for Cancer, introducing our new collaboration: adapted wellness treatments tailored for complex health journeys.
• Dr Neil Stanley, a global authority on sleep, discussing the scientific relationship between aromatherapy and quality rest.
• Mark Smith, spa industry journalist and mindfulness coach, reflecting on the rich heritage of Aromatherapy Associates
Attendees experienced a preview of the brand’s newest treatment innovation; The Energy Restore Ritual. Aromatherapy Associates Master Blender Luke Taylor hosted a personalised essential oil blending workshop, offering a rare behind-the-scenes insight into the artistry and science of scent formulation.
Further experiential touchpoints included:
• Aromatherapy Associates x The Westin London City Afternoon Tea – an exclusive, wellness-led culinary collaboration inspired by the therapeutic properties of essential oils.
• Hand and arm massages delivered by Aromatherapy Associates therapists.
• A Ten Eleven London photobooth experience capturing moments from the day.
“Celebrating 40 years of Aromatherapy Associates has been such a special moment for all of us. It was a chance to come together with the people who have shaped our journey, from wellness experts and spa partners to long-standing supporters, and reflect on everything we’ve achieved. But more than that, it was about sharing where we’re going next. Whether it’s launching innovative new treatments or our Afternoon Tea collaboration with The Westin, we’re continuing to find new ways to bring the power of aromatherapy to more people in more meaningful ways.” - Serina Sandhu, Chief Commercial Officer, Aromatherapy Associates
