anatomÄ“, a modern apothecary known for its sleep oils, skincare and botanical supplements, has introduced a new perfume collection tailored to support wellbeing. These parfum’s are available exclusively to anatomé Chiltern Street store and online.
The anatomē wellbeing parfums collection is formulated with carefully selected perfume extracts curated by Brendan Murdock and aromachologist Anastaisa Brozler, sourcing natural botanical essences, rich in the terpenes to support wellbeing. Drawing from over a decade of experience supporting athletes and performers, Brendan and Anastasia understand the transformative power of scent.
The fragrances are designed to offer performance, assurance, and self-gratification, empowering individuals to feel anchored and seductive to the world around them. While still delivering a unique perspective on the style and self-expression aspects of fragrance, this collection aims to make us feel more balanced, energised, and awake - a revolution of scents based on the shifting trends in wellbeing.
The collection has focused on blending natural oils based on their wellbeing benefits to support science through aromachology and reveals how scent triggers our brains: molecules bind to olfactory receptors, swiftly igniting neural signals to the emotional centre. In these moments, the parfums help us perform, find focus or be still. These aromachology oils, when combined with expertise, create scent structures that can support us throughout the day. They awaken, enliven, and enhance our performance, focus, and overall wellbeing while releasing an extraordinary blend of scents.
“If fragrance is a symbol of luxury, a modern scent should provide the ultimate status symbol: wellbeing. anatome’s fragrances are about self-gratification. And when you feel good, you’re much more seductive to the world around you,” says anatomé founder, Brendan Murdock.
www.anatome.co/
