Luxury skincare brand 111SKIN has partnered with pioneering wellness music platform Myndstream to introduce bespoke sonic soundscapes across its international spa locations. Leveraging the proven health benefits of music, each soundscape is designed by scientists and leading artists to help deepen relaxation, enhance emotional connection, and support the body’s natural healing processes.
Music and mood are intrinsically linked, with sound possessing the unique ability to affect emotion and mental wellbeing. Within luxury hospitality and wellness, music serves as a powerful strategic tool helping transform spaces into immersive environments and elevating client experiences. The collaboration with Myndstream underscores 111SKIN’s ambitions in merging science, longevity and wellness to create multi-sensory spa experiences that address overall wellbeing more holistically.
Following its global debut at the newly opened Mandarin Oriental Downtown, Dubai in Q4, the service will be rolled out consecutively to select five-star 111SKIN SPA/CLINIC locations globally, including all Mandarin Oriental partnerships as well as 111SKIN’s first stand-alone spa in the US at The Plaza New York. At the heart of the partnership with Myndstream are two bespoke sonic journeys, created exclusively for 111SKIN SPA/CLINIC to:
• Gently guide guests out of daily stress and into a calm, receptive state
• Elevate the emotional and sensory depth of each treatment
• Enhance the sense of precision, care, and exclusivity that defines the 111SKIN SPA/CLINIC experience
• Support relaxation and wellbeing through evidence-based sound design
Dr Yannis Alexandrides, Founder of 111SKIN, comments “Scientific research shows that music and sound have a powerful impact on relaxation and emotional regulation. The brain naturally synchronises with external sounds. This is referred to as neural entrainment which encourages brainwave patterns linked to calmness. Our goal at 111SKIN is to merge science with exceptional experiences. Partnering with Myndstream elevates our spa services in a unique and revolutionary way.”
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www.myndstream.com
